Marketplace or own eCommerce website

We’ll give you some tools to help you decide which option is right for you. To wrap things up, we will talk about a few of the top marketplaces for both B2B and B2C sellers and options for building an eCommerce website of your own.


“eCommerce” is short for “electronic commerce,” and it refers to buying and selling over the internet.


  • More control over the site layout and functionality
  • No distracting branding or ads from third-parties
  • Users will not see advertisements or suggestions to purchase products from competitors
  • More flexibility on the aesthetic


  • High costs
  • Must generate your own traffic to the site
  • More resources need to go to marketing and advertising on your own budget
  • More work goes into the setup of the platform

eCommerce marketplace

An eCommerce marketplace, which is also referred to as a “multi-vendor marketplace,” is a platform where different businesses can list and sell their products.


  • Access to a large pool of active buyers
  • Tools and resources for sellers
  • Helps with expansion (in the local and/or global market)
  • Often works as a search engine (brings buyers directly to you)
  • Facilitates exporting
  • Often trusted by users
  • A small portion of revenue must be paid to the platform
  • Your offers can get lost in the sea of other products
  • Less control over the functionality and layout of your store
  • front distracting third-party ads and branding (not typically white-label)

How to choose the right platform for your business

As we mentioned, there is no right or wrong way to sell your products online. You have to do what makes sense for your business and your individual goals.

Here are a few things to consider to help you make the decision on whether you should sell on your own website, a reputable eCommerce marketplace, or both.

  • Your target audience
  • Your competitors
  • Your brand’s reputation
  • Your budget …



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